“You have to do what’s in your heart, not what you think will sell.”

Rachel CalwellIn this episode, I interview Rachel Caldwell, an illustrator and graphic designer who regularly finds her art tattooed on people around the world (or at least on people’s T-shirts).

As the child of painter Edward Gordon, Rachel explored her artistic talents early on. Today she works professionally as a graphic designer but moonlights as a working artist, doing everything from commission work for heavy metal bands, to illustrating pop-up books on anatomy for children, to achieving income from multiple outlets such as Society6, Threadless, and others. If you’re an illustrator or visual artist, this is a must-listen episode!

And yes, people everywhere email her and ask for permission to get her art tattooed on her body.

Scroll down to listen, or subscribe and listen through iTunes.  If you like the podcast, sign up for our newsletter, as well.

During our chat, we discuss;

  • What’s it’s like coming from an artistic family and being influenced by her father at a young age.
  • How her creativity is being passed on to her son.
  • Why it’s important to encourage artistic endeavors in children.
  • Her decision to pursue graphic design in college and how she found her voice as an artist.
  • How Rachel first got noticed on Threadless ten years ago, and how that’s led to her success on Society6 and other online outlets.
  • What’s it’s like having people all over the world get tattoos of her art.
  • Why Rachel needed to hire intellectual property attorneys because her art was being stolen.
  • Why cell phone cases turned out to be a lucrative source of income.
  • How a random drawing of a guitar turned out to be a T-shirt for Fender and the House of Blues.
  • Why she does commission work.
  • Her recent work on a medical pop-up book for children.
  • Her advice for other artists and creatives.

In addition to her website, you can find Rachel’s art on Society6, as well as Threadless and other sites.