“A lot of what we do is driven by passion, so it doesn’t feel like work.”

In this episode, I interview Eulanda and Omo Osagiede (@dipyourtoesin), London-based freelance writers and social influencers who run the travel blog Hey, Dip Your Toes In (also known as HDYTI).

Since starting the project a few years ago, the couple has won numerous awards and expanded into retreats and other initiatives. I personally love the brand they’ve created and was energized to hear how they make their side project work on top of their professional lives. If you’ve ever been interested in treating your creative passion like a business, this is the episode for you!

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During our chat, we discuss;

  • How both came from cultures that loved food and travel, and how these shared loves brought them together and sparked their creativity.
  • How Eulanda has always been creative, and how she opened the door for Omo to be creative.
  • How’s Omo’s methodical approach to creativity balances Eulanda’s more free-spirited approach to being creative.
  • What it was like for Eulanda growing up in a creative house and being a creative child.
  • How Eulanda started her first business at age 12, creating clothes.
  • How they struggle with work/life balance.
  • How they define success.
  • Why it’s important for Eulanda and Omo to focus on quality over quantity when it comes to their audience.
  • What creatives can learn about starting a new project from pinatas.

In addition to Twitter, you can find Eulanda and Omo on their website.